Built a full-funnel video content strategy to grow brand awareness. Designed TikTok-first ads, motion graphics, and creator-led campaigns. Drove 10x YoY growth with creative that matched Gen Z tone while boosting performance metrics across channels.

Creative direction for cross-generational ads. Split messaging between Facebook (parents) and Instagram (teens), using platform-native visuals to “show, not tell.” Focused on product quality and lifestyle storytelling through UGC and refined re-edits. Team Lead.

Edited on-air promos for MTV's entertainment lineup. Crafted high-impact visuals and transitions to match the network’s bold personality, while ensuring clarity across lower thirds and supers. Fast-paced timelines, tight specs, always on-brand. Met some of the most amazing creatives of this century.

First viral video. Led bilingual brand storytelling for Argentina’s federal channel. Produced social-first video content to modernize their image and connect with younger audiences. Balanced public service tone with fresh, compelling formats that respected cultural context. 

Video editing and motion graphics for pop culture franchises. Worked across sneaker drops, music interviews, and viral countdowns with fast turnaround. Focused on punchy pacing, visual rhythm, and cultural relevance in every frame.